It’s our mission to help a particular kind of person…

Toxic periodic diet culture has shifted not only the way that people see and understand their bodies, but also their relationship with food, their overall health, and their emotional well-being. We want to help you if:

You no longer feel connected to your body

The years change you, it's true - but they don't define you. Feel that? It's the pulse of potential, the promise that you can adapt and thrive. With our bespoke guidance, let's awaken that fierce spirit and reclaim the power you have over your own health transformation.

You’re too busy for typical programs

You're busy. We get it, so are we. That's why your custom program is designed to weave into your life as if it was always meant to be there. Whatever your schedule looks like, we fine-tune your routine to ensure that your life, health, and body aren't just maintained but transformed.

You struggle with accountability and motivation

The world throws curveballs, and facing them alone is daunting. But what if you had a champion in your corner? Enter: Your dedicated Success Coach. With personalized coaching and precise goal-setting strategies, they stand with you, guiding each step to ensure you conquer every challenge.

You’re frustrated with cookie-cutter diets

You don't like to eat chicken and broccoli all day, and we get it. This is not another cut and paste diet that forces you to change who you are. We craft your meal plan around the foods you love and the life you lead. It's all about progress, convenience, and reigniting your passion for food.

Behind every transformation is a dedicated team.

What we do

We care - about you and your goals.

How we do it

We take the time to understand what you need to succeed.

Why we do it

We know what you're capable of - and we want to help you get there.

Our combined experience

The carefully curated AP Elite Health team offers an unparalleled level of diverse expertise.

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Combined years of industry experience
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Kind words about the team

Kind words about the team

Jen, AP Elite Client
Amy has helped me see that it doesn't have to be all or nothing... and she's just great!
Shannon, AP Elite Client
Dom has been great. He understands my hectic schedule, created a plan around me, and is very encouraging! It's been a great couple weeks so far and can't wait to see where I go from here!!
Carrie, AP Elite Client
She believes in me 100 percent and that really helps me to know I can do this. She is my biggest cheerleader. It is so amazing to have this constant support, encouragement and guidance. I even text her menus from restaurants to help me choose the best option. She is a treasure her.
Rachel, AP Elite Client
Without getting too mushy, Nikki has been a blessing. To have someone take their time and really help me figure out what's going on with my body was such a gift. And wow, is she patient. I feel like a slow little turtle and she just keeps encouraging me. I needed the support more than I realized.
Pam, AP Elite Client
Wes is the absolute best! His ability to keep me accountable and on track is one of the main reasons I have been so successful in this program. He has been right there to guide me thru any struggles I may have. I am so very thankful for him!
Carrie, AP Elite Client
Mareza is such a huge support to me! She believes in me 100 percent and that really helps me to know I can do this. She is my biggest cheerleader. It is so amazing to have this constant support, encouragement and guidance. I even text her menus from restaurants to help me choose the best option. She is a treasure her.

We are here to guide you along the way.

Meet the team

Ashton
Ashton Pienaar
CEO

Ethos: My purpose is to transform lives through a holistic, individually tailored approach that integrates fitness with lifestyle and nutrition. With a world-class team at my side, a company that embodies sustainability and integrity, and the privilege of helping others unlock their true potential, I need no other motivation to get out of bed in the morning.

Team Member 1
AMY BRAMMALL
Success Coach

Ethos: I guide and help people in their pursuit of physical and mental well-being through the art of getting your body moving! I believe that the key to success is finding what is sustainable for your lifestyle, so that my clients can take the lessons they learn from our journey together and keep progressing forever.

Team Member 2
MUBEEN BASSA
Head Nutritionist/Success Coach

Ethos: I specialize in helping clients that have specific pre-existing lifestyle induced conditions, BEDs as well as those with performance requirements. With 19 years of experience in the nutrition and fitness industry, I have helped hundreds of people find a new lease on life and take back their power.

Dominic (1)
Raine Dunn
Movement Specialist

Ethos: I'm an author and Client Success Coach passionate about promoting a healthy enjoyment of food and maintaining fitness. My expertise in Yoga, Barre, and Pilates contributes to my role in the AP-Elite Squad. I believe strongly in the power of owning your journey, including the importance of being open about personal struggles as a way to reclaim power over them.

Team Member 4
WESLEY VAN NIEKERK
Success Coach

Ethos: As a chemical engineer, I have a great love for human physiology. As an AP Elite Health Success Coach, I am dedicated to helping clients reach their full potential – body, mind and beyond.

Ashton-5
FRANCOIS BEYA
Success Coach

Ethos:  People underestimate themselves a lot - but everybody has great strength. You will never truly discover how much strength you have unless you are pushed into a situation that is outside your comfort zone. It is one of my passions to help secure others in the unknown in order for them to discover joys they have not yet known.

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MAREZA MCKENZIE
Success Coach

Ethos: I embody the mind-body-soul philosophy. I am dedicated to finding sustainable methods which align to each client’s preferences and lifestyle in order for them to create a healthy lifestyle they can maintain. I live and breathe a lifestyle aligned to achieving longevity and I am proud to offer my personal expertise as an AP Elite Health Success Coach.

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DOM VON PANNIER
Success Coach

Ethos: Coming from a background of many failures and working back up to a success I believe we are all the same in terms of capabilities and reaching set goals. With over 10 years’ experience, I have worked with a vast amount of people with different goals, mindsets and personalities and find myself to be a very diverse coach.

Nikki
NICOLE SPRINGFIELD
Success Coach

Ethos: I am a dedicated fitness professional who believes that "health is wealth." With a passion for health and wellness, I understand that healthy living looks different for everyone. My mission is to educate and empower clients to make informed decisions about nutrition and their physical fitness journeys, guiding them towards a sustainable life of longevity.

Pick your path:

Which route is right for you?

Actually, I’d rather just book a call.

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